A bio box appears at the end of the article, and includes one or two hyperlinks to your related website.
Getting your articles on the first page of Google, or having them picked up by other websites and blogs is great exposure for your business. But that exposure is useless unless you’ve added a compelling byline or bio box. After all, the main purpose of writing articles and putting them online is to get visitors to your website.
This bio box is one of the most important components of your article. It gives an interested reader a reason to visit your business site. So – how do you write a compelling byline or bio box that gets you clicks from these interested prospects with maximum effect?
Now, although this resource box is often called a bio box – it is not a biography!
Forget about talking all about yourself.
Your reader wants to know how you can help them; they don’t really care who you are.
Instead, craft a byline that matches the topic, and have a text link right at the beginning. Always tailor the bio box to the content of the article, and have a call to action, such as a free ’sign-up’.
Most article directories allow you to use two or three different links, and these should be different kinds, but both with the same destination page. Having two or three links will increase your chances of getting clicks and conversions, and so increase your sales.
First is an embedded hyperlink, where certain text is made clickable. For maximum effect, that text should be one of the keywords that you’ve used in your article. Use this kind of link with this format: <a href=”your website”>keyword</a>. Keep the hyper-linked text short – 2 words is usually the maximum allowed.
The second kind of link is the actual page url or website address that you want your prospective visitor to see.
It’s very important to include this, as some types of sites that pick up your article may not show the correct coding for an embedded link, making that link invalid. However if a complete url is included, that will always show and be usable.
So, where do your links take people? You have several choices, depending on your intentions. It can be:
- a specific blog page
- a sales page
- a landing page or squeeze page
- an affiliate offer page
So, in writing your resource box, keep your reader in mind. Ask yourself why they should click your link.
- Are you giving away something of value?
- Are you leading them to more advanced information on the topic?
- Do you have a newsletter, free webinar or ecourse they may want to join?
By writing your resource box around these ideas, you’ll have more people visiting your site, and even build a responsive list that may become customers.
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