Effective Landing Page Tips

May 4, 2009

in General

Another great video about creating an effective landing page from Mark Widauer today. Here’s a quick summary:

Importance of the Headline:

  • Your headline is your ad… make your promise, make it huge, make people want to read on!

  • The Text Body:

  • Your text body must connect with the reader – introductory paragraph relates to the headline.
  • Use bullets to give a few important and curiosity-arousing benefits.
  • Closing Paragraph is a call to action – just above your form.


  • The Form:

  • Ask for as little information as possible.
  • Put text on the button that relates to your headline


  • Follow these steps to improve your Opt-In page, and you’ll see your opt-ins increase. And more opt-ins equals more sales…

    To view Mark’s video, go to:
    How Do I Improve My Squeeze Page?

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